Abigail is the cofounder and managing director of KeepCup, known worldwide for its bright, bold and instantly recognisable reusable cups. Having been told it was the ‘stupidest idea ever’ she created her business anyway. Almost a decade later KeepCup has offices and warehouses in London (UK) and Los Angeles (USA) to service growing consumer demand in over 65 countries around the world. HQ has remained in the Melbourne suburb of Fitzroy, where Abigail lives with her family.
KeepCup is the world’s first barista-standard reusable coffee cup, available in the same sizes as disposable cups and capable of fitting under the group head of coffee machines used in cafes and coffee shops the world over.
More than 5 million people around the world are KeepCup converts, helping to divert more than 3.5 billion disposable cups from landfill.
At Powering the change, Abigail will provide insight into challenging consumer behaviour as a business and managing growth.
Abigail Forsyth will be speaking at the session: Disrupters: transforming business with circular solutions.