Evaluation and metrics: navigating in a brave new world




The ability to develop a clear business case, to make objective decisions about how and where to invest and to measure results, enables organisations to reap the benefits of the circular economy.

From business KPIs to investment metrics to environmental performance evaluation, the circular economy is a tricky concept to measure – and no-one has nailed it (yet). This session will explore how different organisations are grappling with evaluating the circular economy, and provide guidance on forging ahead.

Casper Jorna will provide an overview of global developments in measuring the circular economy, including the circularity indicators tool developed by the Ellen MacArthur Foundation and Granta Design; and the British Standards Institution's Circular Economy Standard (BS 8001). Casper will provide insight into the balance required between measurement and action to achieve a circular economy and question what is more important, shared values or shared metrics?

Tim Grant will bring his 30 years of assessing the environmental impacts of products, services, cities and industries to discuss how we ensure we are measuring the right things from an environmental perspective, without getting bogged down in the detail.

Amélie Rouvin will discuss how Veolia have integrated circular economy into their business performance metrics at both strategic and operational levels. Amélie will share her view on measuring wider effects on society and the importance of taking into account potential rebound effects.